Healthcare was one of the industries in India, which was very rigid and not exposed to many technological advancements. As per Gartner’s research, the global trend of spending on an E-commerce platform has increased by 20.7%. Medlife India tapped into this opportunity by incorporating E-commerce with health care, which revolutionised the healthcare industry in India. Transforming the health care sector to a digital platform requires technical expertise as well as legal compliance. We, NDZ, provided them an end to end assistance and guidance from its ideation to implementation and effective maintenance support.
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When we start to integrate E-commerce to health care, various difficulties arise, which includes regulations and compliance issues that need to be resolved while transforming.
- The requirement of any time anywhere ordering facility
- Effective management of various users at different levels
- Security concern-fraud prevention, spamming with fake orders, cybersecurity issues, and protecting cardholder information.
- Timely delivery- as we are dealing with medicines, timely service is crucial. So we need a consistent and reliable supply chain management system.
- Scalability challenge
- An effective method for storing and managing data.
- Need for process compliance.
- Shipment tracking- customer service is of prior importance, so we need to update tracking of shipments.
- A mobile application and website for reliable front end operations between customer, doctors, and vendor
- Digitisation modules for the seamless management at the backend
- Cloud storage and maintenance
- PCI-DSS for secured payments
- Supply chain management system
- CRM system for developing and maintaining customer relationships
- ISO certification
- Improving patient experience without leaving their comfort at home.
- The growing opportunity of E-commerce.
- Increased online customer presence.
